Wholesale
Hi, I'm Ellie. I write, design, and ship every card in this line myself from Gulf Breeze, Florida.
Over 500 shops carry As Told By Ellie so far. The cards are funny, occasionally filthy, and there is a quieter half of the line for the moments that are not funny at all.
The numbers
| Wholesale | $2.75 per card |
| Suggested retail | $5.50 |
| Your margin | 50% |
| Size | A2, with envelope & cello sleeve |
| Packs of | 3, not 6 |
| Opening order | $75 minimum |
| Reorders | $50 minimum |
| Lead time | 4 to 7 business days |
Why packs of 3
Most card lines make you buy six of a design to try it. I switched to three on purpose. It means you can try nine designs for what most lines charge you to try four, and you find out what your customers actually reach for before you commit to anything.
All I ask is that you keep to full packs of 3 rather than splitting a design, so the count stays clean on both ends.
How to order
Everything is on my Faire page, with live inventory and current designs:
If you are new to Faire, opening orders come with 60 day payment terms and free returns, so there is no risk in trying a line you have not seen in person.
If you would rather order direct instead, email me and I will set you up. The minimum is $50 either way, opening order or reorder.
The quieter half
Pet loss, cancer, divorce, sobriety. The cards people stand in the aisle looking for and give up on. They sell steadily and they are the reason a lot of shops keep reordering, so it is worth putting a few on the rack next to the funny ones.
New designs often
I add to the line constantly, so the Faire page is usually deeper than the last time you looked. Sorting by newest is the fastest way to see what is fresh.
Questions
Email me directly at wholesale@astoldbyellie.com and you will get me, not a support queue. Happy to help you pick an opening assortment if you would rather not sort through the whole line yourself.